Beyond Silos: The Power of Communities of Practice in Pharma

This is part 3 of a 3-part series on UX in Life Sciences from the Pistoia Alliance UXLS community 

If you work in UX in pharma or life sciences, you might be familiar with the feeling of working in silos. User Experience specialists operate across diverse domains and business functions, navigating competing priorities that fragment teams and separate functions. As a result, efforts are duplicated, insights are scattered, and leadership doesn’t see the collective value that UX brings.  

Invariably, fragmented pharma organizations leave UX potential untapped, and their practitioners isolated without the power to deliver real strategic impact.  

But fragmentation isn’t inevitable. Communities of Practice offer a different path.  

What is the article about  

This is the third and final article in a 3-part series from the Pistoia Alliance UX in Life Sciences (UXLS) community exploring how UX operates in one of the most complex and regulated industries.  

In this article, we explore how Communities of Practice (CoPs) help UX practitioners break down silos, accelerate learning, and strengthen UX’s strategic role across R&D, data, and IT in life sciences. Drawing on workshops, interviews, and surveys, we examine what makes CoPs thrive and what derails them, trace their journey from informal gatherings to a sustained community, and outline the tangible value CoPs create for practitioners and organizations alike.  

Who should read this  

This series is for UX practitioners, designers, researchers, and digital leaders working in or considering moving into life sciences. This final article is especially relevant for those who experience isolation in their practice, those interested in building or sustaining a community, and leaders who want to strengthen UX maturity across their organization. 

If you are navigating organizational change, looking to reduce fragmentation, or wondering how to preserve UX momentum through restructuring, this article is for you.  

If you haven’t read the earlier articles in this series yet, you can find them here:  

Part 1 – UX in Life Sciences: What’s Actually Different — and Why It Matters

Part 2 – From Projects to Products: Why UX in Life Sciences Needs a Mindset Shift  

Beyond Silos: The Power of Communities of Practice in Pharma

Communities of Practice as the Bridge  

A Community of Practice does something simple but powerful: it brings UX practitioners together across teams and silos. They share knowledge, support each other, and collectively elevate the visibility, maturity, and strategic impact of UX across the organization.  

Through workshops, interviews, and surveys across the UX for Life Science network, we examined how organizations design, govern, and sustain CoPs, uncovering practical guidance grounded in real successes and failures.  

What Makes CoPs Thrive and What Derails Them  

So, what separates thriving CoPs from those that stall? Looking across organizations, we see patterns emerge — both in what enables communities to flourish and what tends to derail them. 

Success isn’t measured by headcount or calendar invites. Rather, thriving CoPs share five core ingredients:  

  • Engagement quality: depth and richness of interactions over passive attendance  
  • Diverse representation: UX practitioners from multiple business areas, roles, and experience levels  
  • Community focus: bringing UXers together with shared purpose  
  • Knowledge generation: the ability to create and disseminate standards and best practices  
  • Value realization with sustainability: tangible member benefits paired with governance structures that weather organizational change  

Yet even well-intentioned communities stumble. Our research uncovered five common pitfalls: 

  • Lack of ownership and resources: CoPs drift without clear champions and structural support  
  • Absence of formal recognition: informal operations lack the credibility to survive restructures 
  • Engagement fatigue: unclear value, repetitive formats, or weak incentives drain participation  
  • Shifting priorities: organizational changes pull focus away  
  • Wrong metrics or too much overhead: chasing vanity metrics and bureaucratic governance instead of impact and fun  

Getting started requires deliberate action:  

  • Start small and focused with a core group sharing clear common goals  
  • Secure buy-in early by articulating the broader mission and building a business case for leadership  
  • Create structure and space through dedicated channels, regular cadence, and consistent accountability  
  • Lower barriers to participation by sharing tools, examples, and success stories  
  • Scale intentionally, reinforcing common ground as you grow 

Figure 1: A framework to define the success, failure, and initiation of a Community of Practice. For more a more detailed description, consult our Guide to setting up a Community of Practice. 

The Journey: From Spark to a Sustainable Community  

Building a UX Community of Practice (CoP) is a gradual evolution from informal gatherings to an embedded cultural force. It begins with a few passionate UXers sharing ideas beyond projects, then grows as participation expands across departments. With structure and governance, engagement diversifies through discussions, polls, and collaborative projects. Over time, sustaining momentum becomes crucial, roles formalize, and impact becomes measurable. As success scales, focus must sharpen to avoid overload. Ultimately, a mature CoP becomes part of organizational infrastructure, shaping how UX is practiced, shared, and valued as a lasting platform connecting people, improving processes, and advancing UX maturity across the enterprise. 

Why It Matters: The Untapped Impact of CoPs  

CoPs create value across different roles and organizational levels: from peer learning for junior practitioners to strategic platforms for leaders, and silos breaking down across organizations. This manifests in four key ways: 

  • Fosters belonging; CoPs act as creative and professional associations within the organization, providing encouragement, feedback, and a sense of belonging, identity and shared culture for UX practitioners.  
  • Breaks down silos; by connecting practitioners across teams and functions, CoPs transform isolated efforts into a visible, collaborative network that elevates UX’s strategic influence and visibility. 
  • Accelerates growth; members benefit from shared tools, frameworks, and peer learnings that can be directly applied to their work and career development. 
  • Drives efficiency; CoPs help organizations avoid reinventing the wheel by sharing methodologies and lessons learned, leading to greater efficiency and innovation.  

The common thread? CoPs reduce fragmentation and enable UX practitioners at every level to connect, learn, and collectively amplify their impact.  

Join the Conversation  

Whether you’re building a CoP from scratch, sustaining one through a difficult transition, or scaling one that’s found its rhythm, the patterns are clear. Connection matters. Community matters.  

Ready to dive deeper? The Pistoia Alliance UXLS Best Practices workstream has developed practical resources to support this journey. Explore the full resources and detailed frameworks here.  

We’d love to hear your story, what’s working in your CoP, or what challenge are you facing? Share your experience in the comments or reach out to us; the collective wisdom of UX for Life Science practitioners strengthens us all.  

What can you do with this?  

If you are a UX practitioner working in life sciences, reflect on whether your organization has an active community of practice. If not, consider whether you might be the person to start one. Even a small group of practitioners sharing challenges and approaches can begin to shift the dynamic from isolated to connected.  

If you lead a digital, R&D, data, or IT function, ask yourself how your UX practitioners are currently connected across your organization. Communities of practice are a low-cost, high-return investment in the consistency and sustainability of your digital systems.  

Closing the series  

This is the final article in our 3-part series on UX in Life Sciences. Together, these three pieces trace the full arc from understanding what makes life sciences UX different, to the mindset shift required to operate effectively within it, and lastly, the communities that sustain that practice over time.  

If you missed the earlier articles, you can read them here:  

Part 1 – UX in Life Sciences: What’s Actually Different — and Why It Matters

Part 2 – From Projects to Products: Why UX in Life Sciences Needs a Mindset Shift

Join the UX in Life Sciences (UXLS) community  

The UX in Life Sciences (UXLS) community at the Pistoia Alliance brings together practitioners across organizations to share frameworks, exchange lessons learned and strengthen the role of UX in a complex and evolving industry.  

If your organization is already a member of the Pistoia Alliance, we invite you to get involved in UXLS. If not, this is an opportunity to explore how the Pistoia Alliance supports collaboration across data, AI, interoperability, and digital transformation in life sciences.  

Where to learn more  

The UXLS Community of Experts > https://pistoiaalliance.org/community/uxls/  

Joining the Pistoia Alliance > https://pistoiaalliance.org/membership/ 

About the authors  

This article reflects the collective expertise of members of the UX in Life Sciences (UXLS) community within the Pistoia Alliance. 

The main contributors were Jing Zhang, PhD Jing Z. · Sven Neumeyer · Peter Hummel · Brian Mila · Nicola Marcon · Voula Gkatzidou, PhD · Breac Baker Breac B. · Sudha Yerramilli Sudha Y. · Peter Horvath · Farah Egby  

A special thanks goes to our Steering Committee — Sven Neumeyer (Novartis) · Simon Fortenbacher (GSK) · David Pace (Merck) — and to all members of the UXLS Best Practices workstream for their contributions, ideas, and energy throughout the year.