PharmaRnD

Start with the Workflow, Not the AI

Start with the Workflow, Not the AI

The important question isn’t what AI can do. It’s where it removes friction. Peter Hummel on why the strongest AI opportunities start with mapping the workflow, not the technology.

Finding Our Place in the Age of AI

Finding Our Place in the Age of AI

AI can generate 20 journey maps in a minute, but someone still decides which matters. Aspen Snow on the UX researcher’s shift from conducting research to orchestrating understanding.

The Blind Spots of Explainable AI 

The Blind Spots of Explainable AI 

Once anyone can spin up an AI agent, the challenge isn’t explaining how AI decides, it’s designing what role it plays. Stijn Janssen proposes a new discipline: Actor Experience.